4 Old-School Marketing Tactics Making A Comeback In 2019

Online marketing claims a ultimate goal of customer acquisition where you can flip a switch watching leads waltz through the door. But that fairytale notion is now rare and infinitely more challenging to attain exceedingly. A lot more than 60% of marketers say their Facebook Ads aren’t working. So the try organic publishing.

Social mass media traffic generally? It’s half of what it was simply a few years back! What about pay-per-click (PPC)? …if you can reach potential customers through the noise of the 121 email messages they get daily (excluding promotional ones). With 55% of marketers saying that growing their web site traffic is their number one priority, it’s becoming more competitive than ever before. More specifically, 61% mentioned SEO and building their organic existence as their top task.

Every single modern advertising method is certainly going through the same routine of conception, screening, success and inevitable saturation. Meanwhile, we’ve completely disregarded a large number of old-school marketing methods, getting swept up in the inbound noise. We’ve left them in the dirt where “they belong.” But they’re making a resurgence. Here are four old-school techniques that are making a return in this presently saturated landscape. Did you know that the common American employee gets over 120 email messages each day?

That’s simply for work. That’s not including the 49.7% of email messages that people get, which is filed under their spam or promotional folders. Each day beyond just work People are getting hundreds of them. According to the Washington Post, the average person spends 4.1 hours every one day on their email account. That results in more than 20 hours weekly. Using their finance calculator, you can plug in simple amounts and get quotes of just how many hours you will write work emails for in your entire lifetime.

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It’s safe to say the data is surprising. Even 79% of individuals say that they check their work email on vacations. I know I’m guilty. It’s hard never to. So, how come all of this matter for old-school marketing methods? Because it demonstrates the point that email is more saturated than ever before. And it shows an obvious distinction between work emails and promotional emails. So all of your outreach emails to land leads, potential clients, and sales are hardly getting noticed. People aren’t checking them. Breaking through the sound is now harder and harder. Sure, if you can do it, it can pay off big style.

But with the existing amount of saturation, it’s time to think of different ways to get attention. And with immediate mail, you are able to do that exactly. I know what you’re thinking, is this a tale? Absolutely not. In fact, the statistics showing it’s worth will shock you. Wait, Neil, You were thought by me were heading to tell us good news?

While the drop in direct email usage might seem like a negative, it’s the precise opposite. We’re wanting to avoid saturation. Actually, the fewer people sending direct mail, the better. It means less competition for you. Based on the DMA, immediate email is still thriving. And of these who receive catalogs, 42% read them. That’s a higher open rate in comparison to emails.

Well, think about direct email response rates? To increase its effectiveness, 70% of people think that immediate email is more personalized than online relationships. So, think about return on investment? You can bet that if you put hard work and work into direct mail that you’d be viewing double that ROI, too.

Overall, the common response rate is 10-30x higher than digital initiatives. Don’t believe what people tell you about direct mail. Far from dead It’s. While it might be outdated compared to online methods, the data proves it’s worth. In a recently available case study, Intronis, a cloud backup and data security company, implemented direct mail efforts to reach big clients. Because Aaron Dun, the principle Marketing Officer of the company was fighting saturation. He couldn’t reach the prospects he needed through typical marketing channels.