So I decided to do a new post to upgrade some info in regards to this category and hopefully bring you guys more insight regarding what commercial/printing models do and the type of their careers. It totally makes sense for people to think that because the word “commercial” is in the phrase, that it means acting in TV commercials.
But when it comes to modeling, “commercial” is utilized in different ways. In commercial/printing the “commercial” part is mainly discussing the demographic that clients are targeting, which would be the common, everyday consumer. So, if you want to get into commercial/printing modeling that doesn’t indicate you have to get a professional. Sometimes the term is shortened to “print models” or “commercial models” but either way if it has the phrase “model/modeling” in it, it’s likely that it’s strictly talking about modeling and not acting. Companies/brands like Burberry, Versace, and Yves Saint Laurent hire fashion, editorial, and runway models. Companies/brands like Target, Verizon, HP, and Walmart hire commercial/print models.
- 9 – 10: Sales (follow-up from previous touches)
- Are Format sites mobile-ready
- Implement any feedback and fine-tune the details
- Hire a teenager to the stand by position the street and endure your sign
- Move the senses
- Click Navigate button
- Weight: 145 g (5.11 oz)
- Disable IPv6
Commercial/print models are employed to represent a company or brand, mainly by depicting them using a product or interacting with/showcasing whatever is being advertised somehow. Is the product a new laptop? The next time you shop at the store, take a look at the cultural individuals who show up on the product packaging.
Those are excellent types of commercial/printing models. Sometimes the concept is more abstract. Maybe it’s a concept, idea, or design a company comes up with. Whether it’s targeting the common, everyday consumer it’s likely that commercial/print models will be utilized then. Then Alrighty, now we’re moving into what’s known as “usage.” Where and exactly how will be the photos used of commercial/printing models used? This was sort of responded to above but there is certainly a bit more to it.
Newer and inexperienced models often worry about where their pictures will wind up. There are horror stories of individuals manipulating modeling misusing and photos them but when it comes to commercial/print, there couldn’t be considered a more “up-and-up part” of the industry. When dealing with reputable companies/brands, particularly if it’s a gig booked through a modeling agency, the chances of having to cope with your images appearing shady or being misused is very duper low somewhere.
This is because the general nature of commercial/print modeling is very G-rated. It’s highly unlikely a company like Sprint, for example, would misuse a model’s image in a poor or derogatory way. What good would that do for Sprint if it was discovered? Commercial/printing models are employed by companies/brands to promote, support, or signify them so rest assured, I question any printing model is going to lose sleep during the night after they’ve done a shoot. Given that we’ve gotten that pesky “OMG, imagine if?” second out of the real way, let’s concentrate on what actual use for such images are as they relate to the industry.