This post concludes our series on using cultural media to develop your small business, now we’re looking at the marketing potential of video-sharing giant YouTube, and how your organization can build a pursuing there. YouTube is an interesting case, as it’s underutilized for business purposes: while 41% folks small businesses use Facebook, only 9% use YouTube.
But the potential for engagement is significant: people spend additional time on YouTube than any other social press site, and it offers 1.5 billion users, second and then Facebook. Clearly even smaller businesses who can do right will find themselves in a solid position YouTube, so we’ve viewed how to go about building your business following there.
As with other sites, a complete, informative profile pays to. But YouTube is focused on videos, and accordingly this is how you will present your business on YouTube. Channel trailers are videos that will play when someone lands on your homepage automatically, so for many it’ll be the first impression they get of what your brand’s existence here is about.
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Use this opportunity wisely to describe who you are, what your channel is perfect for, and what content you’ll be writing. Don’t ignore to require a subscription too, but we’ll talk about more on that later. Your videos will stand a far greater potential for being found from Google if the search results for your keywords include videos in the main results, without having to change from the All tab to the Videos one.
If they don’t, try a few different related keywords and find out if you can adjust them somewhat to get those results. Plan your videos around these valuable keywords for much greater exposure. When filming or otherwise creating (cartoon explained videos can be considered a great way to deliver value to your audience’s) your videos, be sure to have a goal at heart that you can promote by the end.
Whether it’s a product to look at, an extended article to learn, or simply a call for a subscription to your channel for more great content, be specific in what you would like visitors to do now. Putting this by the end of your video retains you from appearing spam – it’s common YouTube practice – while departing viewers clear on what you would like these to do next.